Ohio manufacturers struggling to attract workers may want to revisit their job descriptions. A new study suggests vague hiring language could be discouraging qualified applicants.
Researchers examined nearly 1.4 million job postings and found that listings attracting clicks but no applications were 4.5 times more likely to use “motivated” and 4.3 times more likely to seek “hardworking” candidates.
The study found little difference in the number of skills required between postings with and without applications, suggesting employers may benefit from emphasizing actual job responsibilities rather than generic personality traits.
“Everybody wants a motivated, hardworking team player,” said Dave O’Neil, director of communications for the Ohio Manufacturers’ Association. “At some point, you have to tell the guy what the job is. Is he running a machine? Managing a warehouse? Nobody’s applying to be an adjective.” 10/27/2026