If Sunday night’s Super Bowl felt light on drama, the commercials picked up the slack. While the game itself may fade from memory, ads from two Ohio Manufacturers’ Association (OMA) member companies did not. Ferrero North America made its Super Bowl debut with a playful, space-themed spot for Kinder Bueno and also aired a colorful commercial for NERDS, showcasing the breadth of its candy portfolio and marking a major moment for the global confectionery brand with a growing Ohio manufacturing footprint. Anheuser-Busch returned to the Big Game with familiar energy, as Budweiser and Michelob ULTRA leaned into heritage, performance and lifestyle themes.

“By Monday morning, nobody in our office was really talking about the game. Honestly, I’m not sure people were even talking about it by the end of the third quarter,” OMA President Ryan Augsburger said. “The commercials were what people remembered.” 2/9/2026