The U.S. manufacturing sector has 409,000 unfilled jobs out of 12.7 million positions. Ben Brugler, CEO and president of Akhia, an Ohio Manufacturers’ Association Connections Partner, says Gen Z could be a key solution. Nearly half of this generation is interested in manufacturing, and that rises to 62% when they understand modern, automated and connected plants. Brugler notes that Gen Z values skill development, career growth and structured workdays, not just pay. To attract them, he advises manufacturers to reshape perceptions by showing and telling the story of today’s innovative factories. This approach allows companies to tap their greatest asset and prepare for the workforce of the future. 11/10/2025