Research-Based Tips to Attract Manufacturing Talent

Through market research, the OMA and its network of regional sector partnerships have developed recommendations to help manufacturers attract, train, and retain skilled workers. Among the recommendations — which you can read here — are the following:

• Provide detailed information about career paths;
• Highlight the fundamentals of working at your business, including growth opportunities and work-life balance;
• Target the audience segments that are most willing to consider manufacturing careers — particularly career-switchers — and customize your marketing based on their concerns; and
• Ensure your website is attractive and easy to navigate.

The OMA encourages manufacturers to adopt these strategies and messages in their recruiting efforts.

Additional resources (including detailed job descriptions) are available at MakingOhio.com, which is designed to help students and manufacturing career seekers to better understand the many opportunities available in modern manufacturing. 2/18/2021