BWC Administrator/CEO McCloud Announces Re-Branding Initiative – Calls for Stakeholder Input

An email from Administrator McCloud:

Dear Stakeholder,

An organization’s name is its identity. It bears the burden of conveying its substance and mission to its customers and stakeholders. That’s why I am excited we are considering a name change that better reflects the mission and good work of the Ohio Bureau of Workers’ Compensation.

We seek a name and brand that capture the spirit and dedication of our employees, as well as our commitment to be a world-class insurance carrier, a catalyst for a safe, healthy and prosperous Ohio.

A diverse internal working group began exploring a name change last summer (detailed in this report). Now we are seeking the feedback and ideas of BWC employees throughout the state and from you, our stakeholders. We recently sent the attached letter to BWC staff. I encourage you to read it and participate in this effort.

If you have any feedback or creative ideas that may help us, please email Bob Braun at BWC by Friday, March 15.

Thank you for your support. We look forward to hearing from you.

Stephanie B. McCloud