Many manufacturers are utilizing social media to promote products, recruit talent, and interact with customers. The Pew Research Center, which started tracking social media adoption in 2005, reports that 72% of the public now uses social media. Pew also found that:
YouTube and Facebook are the most-widely used online platforms, with 69% of U.S. adults using Facebook — including 79% of those ages 18-29 and 30-49.
College graduates are the most frequent users of LinkedIn at 51%.
The 18-29 age group is the most likely to have an account with Instagram (67%) or Snapchat (62%).