Is Your Company Tracking Social Media Trends?

Many manufacturers are utilizing social media to promote products, recruit talent, and interact with customers. The Pew Research Center, which started tracking social media adoption in 2005, reports that 72% of the public now uses social media. Pew also found that:

• YouTube and Facebook are the most-widely used online platforms, with 69% of U.S. adults using Facebook — including 79% of those ages 18-29 and 30-49.
• College graduates are the most frequent users of LinkedIn at 51%.
• The 18-29 age group is the most likely to have an account with Instagram (67%) or Snapchat (62%).

Read more from Pew’s social media report. And be sure to follow the OMA on Facebook, LinkedIn, and Twitter. 8/28/2019