At a Glance: Social Media Use in 2021

The Pew Research Center’s latest survey on social media use finds that among the vast majority of Americans who use socials, YouTube (81%) and Facebook (69%) dominate. Other findings include:

• A majority of 18- to 29-year-olds use Instagram (71%) or Snapchat (65%).
• Roughly half of adults who have a bachelor’s or advanced degree (51%) use LinkedIn.
• About half of Hispanic (52%) and Black Americans (49%) use Instagram, compared to 35% of White Americans.

While social media use has remained steady in recent years, its use by 35- to 49-year-olds (81%) has nearly caught up to that of 18- to 29-year-olds (84%). Meanwhile, there are now more than 100 widely recognized social media platforms. 5/3/2021