Denial, OH Campaign is Effective, but Work Remains
Last year, the Ohio Opioid Education Alliance launched the Denial, OH campaign with the aim of preventing prescription opioid misuse. The OMA is a partner in this effort. A recent survey was conducted to examine the campaign’s effectiveness. Findings include:
Nearly half of respondents in central Ohio have seen the Denial, OH ads, including 37% of those living in other areas of the state.
While most Ohioans still underestimate the threat of opioids to their families, the majority of those who have seen the Denial, OH advertisements reported talking to their kids about opioids as a result.
The majority of those who have seen Denial, OH ads reported being more cautious about how they dispose of unused pills.